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Flawlessly natural foundation interblends seamlessly with your natural skin color. But this is easier said than done!
L'Oréal Paris has created an online beauty service that takes the guesswork out of choosing foundation: Match My Shade.
This long-awaited virtual foundation match finder uses a state-of-the-art skin scanner powered by Artificial Intelligence to make foundation recommendations exclusively for you!
With a skin-matching accuracy of 95%, you’ll never again be stuck on how to find your foundation shade.

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HOW TO USE THE MATCH MY SHADE TOOL?

  • Step 1

    Lights! Match My Shade works best in well-lit natural-light environments. Camera! Look straight ahead, making sure your face is framed correctly in the onscreen interface. “3-2-1”…

  • Step 2

    Action! Slowly move your head from side to side to capture the 360° selfie video

  • Step 3

    Input your skin type and desired makeup coverage & finish

  • Step 4

    Match My Shade reveals your closest No. 1 matching shade, plus two others

  • Step 5

    Virtually test your chosen foundation using our Virtual Try On makeup test or cut to the chase & buy

HOW TO FIND THE RIGHT FOUNDATION FOR YOUR SKIN?

All beautiful things start with a strong foundation, and your makeup is no different. But despite face chart for makeup tools, virtual makeup apps, and online tutorials, finding a shade that perfectly fits your skin is a challenge. If you’ve been wondering how to choose foundation color online, Match My Shade has your back. It draws from the latest innovations and know-how to color match foundation to your skin tone. This means you’ll never go wrong with your foundation color again.

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FAST & FAITHFUL FOUNDATION FINDER

Finds your perfect shade in 10 seconds
95% accuracy in skin matching
Chooses from 3 foundations and
87 shades
Recommendations are tailored to your skin type
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THE SCIENCE BEHIND MATCH MY SHADE FOUNDATION MATCH FINDER

Artificial Intelligence is transforming beauty experiences, and has inspired increasingly personalized services. And what could be more personal than your skin? The Match My Shade online skin analysis compares your unique skin with a catalogue of over 45,000 skin tones. Using this enormous stock of data, the tool classifies two important characteristics that are key when choosing the right foundation. The rare few among us who have mastered how to choose foundation color will know that these are skin tone and skin undertone.

Skin tone is the intuitive categorization of your complexion color as fair, light, medium, tan, or dark. Undertones are a little more mysterious. These are the unchanging “warm”, “cool”, or “neutral” hues that shine through your skin, all the way from peach, golden, & yellow to pink, red, & blue.

HOW TO FIND UNDERTONE COLOR?

1. Look at the color of your veins on the underside of your forearm. A blueish-purple color indicates that you have cool undertones. Green veins indicate that your undertones are warm. If you can’t tell whether your veins are blue or green, your undertones are probably neutral. Not really an exact science.

2. Use Match My Shade.

When choosing a foundation, color isn’t everything. Match My Shade makes its three foundation color match suggestions that are customized specifically to:
• Your skin type—oily, dry, combination, or normal skin
• Your desired coverage (sheer, medium, or full)
• Your desired foundation finish (glowy, long-wearing, natural or matte)

We delete your 360° images immediately after the analysis, keeping your data safe.

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